Tuesday, September 22, 2015

Chum for Thought

 A staple of my surfing habits, Moldy Chum, got a makeover the other day. Slick, unintuitive, and oozing of corporate websiteness.
 The vibe is gone. The irreverence is gone, or at least now well hidden among the clicks it may take to find them.
 The inherent "we just found this and are tossing it out to ya" feel is gone.

 Obviously, the longer you're on a site, the more chances you have of banging into an ad.
The old Chums average visit length probably wasn't too long, which advertisers don't exactly crave.
So the quick "check in to see what's posted" is pretty much toast. For me that was the attraction.

 I do commend them on the their new "Keepemwet Slab of the Month".  For no reason other than the "hold 'em high and close to the camera, to  ̶m̶a̶k̶e̶ ̶t̶h̶e̶m̶ ̶l̶o̶o̶k̶ ̶b̶i̶g̶g̶e̶r̶  show more detail" shot will also be toast.  ("Just shut up, Steve" was the common comeback whenever I commented.)

The test of the new format will be to see if they can keep me, I hope they can.
I'll continue to check in, because banging the link is such an established part of my routine.

Which reminds me...I've got to change their link code ...the old one 404's...
Until then moldychum.com ...It does look pretty.


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